Why are brands including local marketing into their annual budget more than ever?
Why it is important to not forget to add in local marketing into your budget.
Resources
Interview with Bob Westerfield, Founder of Power Ad
Excited to share a snippet from our recent interview featuring Bob Westerfield, owner and founder of Power Ad Company, and Brett Campbell, CMO of LOMA! Power Ad Company was founded by Bob Westerfield in 1996.
Mastering Community Marketing
Unlocking the power of community marketing for multi-unit brands
Back to school with local store marketing
In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.
LOMA Platform Boosts Hyperlocal Marketing for Franchises
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”)
LOMA Launches Innovative Enterprise Platform Utilizing AI to Revolutionize Local Marketing Efforts.
LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
‘I’ve never had a ROAS like this’: Brands get scrappy with flyers, road trips & other guerrilla marketing tactics
Explore how brands like Fulton, Elix, and Blume are turning to guerrilla marketing to cut through the noise and connect directly with consumers.
LOMA’s Enterprise Platform: Redefining Your Everyday
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
America’s favorite restaurants for burgers, chicken, pizza, and more
We know from Technomic’s 2023 America’s Favorite Chains data that Americans love steak and smoothies. But of course, they still eat plenty of burgers, chicken, sandwiches, and other foods. So who are the winners of those various categories? And why?
Fast Casual Restaurant Market Worth $209.1 billion by 2027
The fast casual restaurant market size was valued at $125.6 billion in 2019, and is expected to reach $209.1 billion by 2027, registering a CAGR of 10.6% from 2021 to 2027.
Fast Casual Restaurants Market in US Report 2024-2028
The demand for innovation and customization in food menus is notably driving market growth. The demand for new flavors, combination food infused with bold flavors, and premium alternatives is on the rise in the US. Customers with constantly evolving tastes demand exotic cuisine. This demand for innovative and exotic-flavored fast food is most prominent among millennials. The millennials seek options that allow customization of food based on their calorie intake per day.
Unveiling the Potential of LOMA & Force4Good for Multi-Unit Marketing
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
WATCH ON DEMAND: How to Execute Your Community Marketing Strategy in 2024
Learn how Taylor Voelker, Director of Local Restaurant Marketing at Blaze Pizza outlines her approach to local restaurant marketing and the tools she uses to empower her team.
How Your Grand Opening Can Shape Your Brand's Future in the Community
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
The Top Restaurant Trends in 2023
This comprehensive research identifies crucial trends for anyone in the restaurant industry looking to adapt and thrive.
The American Restaurant Consumer: Resilient yet Selective
This trend is further complicated by the diverse reactions of different income groups, with higher-income consumers maintaining their spending habits, while lower-income groups exhibit more caution.
2023 State of the Restaurant Industry
Curious about what else is in store for the restaurant world this year? Check out the comprehensive "2023 State of the Restaurant Industry" report by the National Restaurant Association, your go-to source for industry sales projections and trends.
How Transparency Can Lead to Success in Multi-Unit Brand Marketing Strategies
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
The Future of Local Store Marketing
Explore our latest video to understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking.
Transforming Franchise Marketing Landscapes
Explore our latest video to see how LOMA addresses a key issue in franchising: unenforced local marketing spend.
3 Ways SaaS Companies Can Minimize Churn through Better CX
SaaS firms are under pressure to improve their value proposition to companies, especially considering the high rate of customer churn in the sector.
How LOMA Boosts Local Marketing Sales
Check out our video to see how multi-unit brands are elevating their strategies with LOMA, achieving impressive comp sales growth by focusing on local marketing efforts.
The Power of Transparency in Local Marketing
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video.
How to Consolidate Your Franchise’s Tech Stack for Scalable Growth
Today’s most successful franchises, though, are leveraging a bevy of software point solutions available to unlock growth opportunities.
Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
Local Store Marketing's Strategic Shift: From Pre-Pandemic Foundations to Current Best Practices
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
Street Fight: LOMA Wants to Fund Hyperlocal Marketing
To further the differentiation, LOMA’s platform incorporates AI, predictive analytics, and 24/7 monitoring of performance across the curated channels to adjust and adapt. All of this is combined with some creative financing to keep the payments predictable for simple budgeting.
Dunn Brothers Coffee Case Study: Getting Closer to Our Communities
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
How Schools Shape the Local Store Marketing Ecosystem
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
Understanding Underinvestment in Local Store Marketing
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
How Franchises Can Better Nurture More Successful Owners
For owners to feel confident in the brand they’ve invested in and the partnership they’ve made with a franchise, they need to know exactly what is expected of them and how they should be proceeding from the moment they decide to open a location.
How Local Store Marketing Creates a Distinctive Competitive Edge
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.
LOMA FUNDS ANNOUNCES THE LAUNCH OF ITS PLATFORM TO REVOLUTIONIZE FRANCHISE LOCAL STORE MARKETING
LOMA Funds today announces the launch of its new, proprietary platform that architects, activates and attributes scalable local marketing across multi-unit systems.
How to leverage a data-driven, always-on approach to franchise local store marketing for efficient and consistent growth
It’s an all-out marketing blitz for brands today to stand out from the pack.
The powerful one-two punch that is guaranteed to increase revenue for franchise CEOs
As the franchise market grows increasingly competitive and consumers are only harder and harder to reach, ongoing brand awareness is crucial for staying top of mind with consumers and driving consistent new and repeat foot traffic.
The differentiator CEOs can no longer ignore
It’s easy at times to take the foundational elements of successful franchising for granted. In this piece, we’ll identify which fundamentals require your vigilance right now.