In this episode of Clicks 2 Bricks, Alex Nocifera, Co-Founder and CEO of Loma, and Brian Monahan, Head of Retail Media Solutions at Dentsu, explore the powerful intersection of retail media and consumer behavior.
Why it is important to not forget to add in local marketing into your budget.
Excited to share a snippet from our recent interview featuring Bob Westerfield, owner and founder of Power Ad Company, and Brett Campbell, CMO of LOMA! Power Ad Company was founded by Bob Westerfield in 1996.
Unlocking the power of community marketing for multi-unit brands
In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.
If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”)
LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
Explore how brands like Fulton, Elix, and Blume are turning to guerrilla marketing to cut through the noise and connect directly with consumers.
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
We know from Technomic’s 2023 America’s Favorite Chains data that Americans love steak and smoothies. But of course, they still eat plenty of burgers, chicken, sandwiches, and other foods. So who are the winners of those various categories? And why?
The fast casual restaurant market size was valued at $125.6 billion in 2019, and is expected to reach $209.1 billion by 2027, registering a CAGR of 10.6% from 2021 to 2027.
The demand for innovation and customization in food menus is notably driving market growth. The demand for new flavors, combination food infused with bold flavors, and premium alternatives is on the rise in the US. Customers with constantly evolving tastes demand exotic cuisine. This demand for innovative and exotic-flavored fast food is most prominent among millennials. The millennials seek options that allow customization of food based on their calorie intake per day.
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
Learn how Taylor Voelker, Director of Local Restaurant Marketing at Blaze Pizza outlines her approach to local restaurant marketing and the tools she uses to empower her team.
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
This comprehensive research identifies crucial trends for anyone in the restaurant industry looking to adapt and thrive.
This trend is further complicated by the diverse reactions of different income groups, with higher-income consumers maintaining their spending habits, while lower-income groups exhibit more caution.
Curious about what else is in store for the restaurant world this year? Check out the comprehensive "2023 State of the Restaurant Industry" report by the National Restaurant Association, your go-to source for industry sales projections and trends.
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
Explore our latest video to understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking.
Explore our latest video to see how LOMA addresses a key issue in franchising: unenforced local marketing spend.
SaaS firms are under pressure to improve their value proposition to companies, especially considering the high rate of customer churn in the sector.
Check out our video to see how multi-unit brands are elevating their strategies with LOMA, achieving impressive comp sales growth by focusing on local marketing efforts.
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video.
Today’s most successful franchises, though, are leveraging a bevy of software point solutions available to unlock growth opportunities.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
To further the differentiation, LOMA’s platform incorporates AI, predictive analytics, and 24/7 monitoring of performance across the curated channels to adjust and adapt. All of this is combined with some creative financing to keep the payments predictable for simple budgeting.
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
For owners to feel confident in the brand they’ve invested in and the partnership they’ve made with a franchise, they need to know exactly what is expected of them and how they should be proceeding from the moment they decide to open a location.
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.
LOMA Funds today announces the launch of its new, proprietary platform that architects, activates and attributes scalable local marketing across multi-unit systems.
It’s an all-out marketing blitz for brands today to stand out from the pack.
As the franchise market grows increasingly competitive and consumers are only harder and harder to reach, ongoing brand awareness is crucial for staying top of mind with consumers and driving consistent new and repeat foot traffic.
It’s easy at times to take the foundational elements of successful franchising for granted. In this piece, we’ll identify which fundamentals require your vigilance right now.