LOMA Launches Innovative Enterprise Platform Utilizing AI to Revolutionize Local Marketing Efforts.
Los Angeles, California — July 23, 2024 — LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
LOMA’s platform transcends traditional marketing tools by embodying a paradigm shift towards integrated marketing ecosystems. Combining a revolutionary marketplace of local marketing vendors that allows marketers and owners to build local plans at the location level at scale, robust analytics, AI automation, and user-centric design, the Enterprise Platform offers efficiency, convenience, and strategic depth into a single, holistic package.
“Our Enterprise Platform revolutionizes the traditional marketing approach by addressing the real-world challenges marketers face," added Alex Nocifera, Founder and CEO of LOMA Corp. "We've built the LOMA Enterprise Platform to empower business owners and marketers, enabling them to execute local marketing with a few clicks so they can focus more time on other components of the business and less on navigating the complexities of campaign management."
The LOMA Enterprise Platform offers a multifaceted approach to marketing that dramatically simplifies and enhances the marketing process for multi-unit organizations. It centralizes the three key marketing execution pillars of planning, executing and analyzing in a unified system. Key value propositions to emphasize include significant time savings for marketing teams, a revolutionary opt-in setup that allows for the creation and distribution of a marketing plan in just a few clicks, and access to a curated network of community-focused local marketing vendors. This network seamlessly integrates brands into schools, businesses, and communities. The system distributes the plan to individual locations for payment, and then LOMA collaborates directly with vendors for execution. A process that typically takes a marketer 40 hours is now drastically simplified to just a couple of clicks.
Moreover, the platform includes innovative tools for activating local marketing plans that resonate deeply with community values and consumer behavior, ensuring that each campaign is both meaningful and effective. The integration of Point of Sale (POS) data within our platform is a transformative feature, fundamentally enhancing how marketing activities are measured against actual sales outcomes. In addition, an AI integration facilitates a direct link between promotional efforts and their tangible results, providing marketers with detailed, actionable insights. With this data, marketers can see precisely how their campaigns influence sales figures, enabling more informed strategic decisions and allowing for swift modifications to enhance campaign effectiveness. This capability ensures that every marketing move is backed by data-driven evidence, optimizing return on investment and improving overall marketing efficiency.
Another cornerstone of the platform is its AI powered automation and advanced analytics capability, which processes KPIs from each marketing tactic employed. This not only helps in identifying successful strategies but also pinpoints areas that need improvement, thus facilitating continual optimization of marketing efforts.
For almost three decades of industry experience, I've developed a tool that addresses a critical need within the marketing sector. This tool is crafted from deep insights and a thorough understanding of multi-unit brand marketing, ensuring it provides reliable, effective support for marketers. Brett Campbell, Co-founder, LOMA Corp.
The LOMA Enterprise Platform is ideal for marketers who understand the significance of integrating efficient tools to enhance operational and strategic outcomes. By improving planning, activation, and analysis stages, LOMA sets a new industry standard for what marketers can achieve when equipped with the right tools.
About LOMA
LOMA is a technology leader dedicated to innovating marketing solutions that empower marketers and enhance connectivity between brands and their customers. Focused on multi-unit enterprises, LOMA integrates cutting-edge technology with deep market insights to foster more effective and efficient marketing strategies.
