In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools. As students gear up for the new academic year, schools often find themselves in need of resources, whether for classroom supplies, extracurricular activities, or general fundraising efforts. Brands that partner with schools during this busy time can create mutually beneficial relationships. Hosting fundraising events where a percentage of sales go back to a local school is a great way to drive foot traffic to stores while supporting education. Not only does this strengthen community ties, but it also establishes the brand as one that values local education and is invested in the well-being of students and teachers.

Teachers, booster clubs, and other school organizations are also highly active during this period, often organizing meetings and events before the school year even begins. Offering support in the form of catering, refreshments, or sponsorships can make a big difference. Brands can stand out by providing food or gift cards for teacher meetings or by sponsoring a booster club event. This level of involvement demonstrates a brand’s commitment to the community. Additionally, students love rewards, and teachers appreciate brands that provide free item certificates or discounts as incentives for academic achievements or good behavior. By aligning with schools in these meaningful ways, local businesses can become trusted partners in the community while building long-lasting customer loyalty during the back-to-school season.

The LOMA Marketplace offers a wide range of vendors that can help support your "Back to School" efforts with ease. Whether you're looking to provide food for teacher meetings, sponsor booster club events, or offer incentives and rewards to students, LOMA has options tailored to meet your needs. With just a few clicks, you can connect with local vendors, create a customized plan, and start making a positive impact in your community. Let LOMA Marketplace simplify your back-to-school strategy, helping your brand build lasting relationships with local schools and families while supporting education in meaningful ways.