LOMA
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video. Designed as a central hub, it captures and analyzes all local marketing activities in one place. Easily track spending by location and access summarized data through our intuitive dashboard. This visibility empowers franchise owners to validate contractually obligated spending, while marketing teams gain control over local funds to drive impactful results. Experience the power of centralized marketing management at www.lomaplatform.com.
Featured resources
Resources we think you should read.
Own Your Backyard: How Community-Driven Healthcare Marketing Is Redefining Patient Acquisition
Healthcare providers often focus heavily on digital channels, but one of the most effective ways to build trust and drive patient growth is by investing in their immediate trade area. Patients prefer convenience when choosing care, often selecting providers within just a few miles of home or work.
THE $27 MILLION INSIGHT: HOW ONE FRANCHISE BRAND FINALLY SAW ITS LOCAL MARKETING INVESTMENT CLEARLY
By implementing a simple monthly tracking process, franchisees across more than 1,000 locations reported over $27 million in local marketing spend, giving leadership the data needed to optimize strategy and improve ROI.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.