LOMA
Discover how LOMA's platform simplifies local marketing for multi-unit brands in our latest video. Designed as a central hub, it captures and analyzes all local marketing activities in one place. Easily track spending by location and access summarized data through our intuitive dashboard. This visibility empowers franchise owners to validate contractually obligated spending, while marketing teams gain control over local funds to drive impactful results. Experience the power of centralized marketing management at www.lomaplatform.com.
Featured resources
Resources we think you should read.
The Local Store Marketing Imperative: Why 2026 Demands a Shift in Franchise Marketing Strategy
The data is clear: franchises that fail to prioritize local store marketing in their budget allocations will find themselves at a severe competitive disadvantage. The traditional approach of heavy national media spending is rapidly losing effectiveness.
2025 Annual Franchise Marketing Report: Data Shows Gaps in Local Marketing Oversight
85% of brands in the survey recognize local marketing as essential for driving customer connections. Franchise systems that balance tech innovation with disciplined local marketing support are best positioned to build lasting customer relationships and maximize ROI.
Why is local store marketing so hard to scale for multi unit brands and what is LOMA doing about it?
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.