Brett Campbell
CMO at LOMA
Local community marketing continues to be a priority for multi-unit brands, but why is it still not happening consistently at scale?
Learn how Taylor Voelker, Director of Local Restaurant Marketing at Blaze Pizza outlines her approach to local restaurant marketing and the tools she uses to empower her team.
KEY TAKEAWAYS:
Gain tips on local marketing to enhance community awareness.
Discover strategies to differentiate the brand from competitors.
Understand the use of LOMA for empowering the team to be more strategic.
Featured resources
Resources we think you should read.
Why is local store marketing so hard to scale for multi unit brands and what is LOMA doing about it?
Why is local store marketing so hard for multi unit brands to scale and what is LOMA doing about it? Let me give you my take on answering this question as I have 25+ years of experience in the field marketing space for multi-unit brands.
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One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.