Featured resources
Resources we think you should read.
LOMA’s Enterprise Platform: Redefining Your Everyday
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
Local Store Marketing's Strategic Shift: From Pre-Pandemic Foundations to Current Best Practices
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.