LOMA
We are excited to share a recent interview featuring Bob Westerfield, owner and founder of Power Ad Company, and Brett Campbell, Co-Founder and CMO of LOMA! The company started when Westerfield, a member of a high school booster club, helped fund a scoring table for the school’s basketball team by bringing in local business sponsorships. This model quickly gained popularity, leading to more schools seeking similar sponsorship-based support for athletic equipment. Power Ad Company now supplies high schools across the United States with sponsored scoreboards, scoring tables, wall wraps, and other athletic equipment, often provided at no cost to the schools. Power Ad offers a very compelling product on the LOMA marketplace that allows local businesses to advertising in their community.
Featured resources
Resources we think you should read.
Franchising has a Local Marketing Problem
Franchising Local Marketing Execution Problem | Street Fight Franchising is growing, but local traffic remains under pressure. The challenge is turning local store marketing into consistent execution at scale.
Case Study: The Missing Ingredient Was Tracking: Unlocking the Power of Local Store Marketing
Local store marketing drives growth, but without tracking, impact is unclear. A 14-unit restaurant brand used LOMA to track activity, spend, and results boosting accountability, optimizing budgets, and proving that tactics like sampling significantly increase conversion.
Own Your Backyard: How Community-Driven Healthcare Marketing Is Redefining Patient Acquisition
Healthcare providers often focus heavily on digital channels, but one of the most effective ways to build trust and drive patient growth is by investing in their immediate trade area. Patients prefer convenience when choosing care, often selecting providers within just a few miles of home or work.