Explore our latest video to understand a critical challenge brands face: misdirected local marketing efforts due to insufficient unit-level tracking. LOMA steps in with a solution – a predictive analytics tool that intelligently combines weekly sales data and promotional schedules. This synergy ensures marketing efforts are both timely and effective - maximizing ROI. LOMA's platform is expertly designed for multi-unit brands, promising smarter, scalable marketing strategies. Discover how at www.lomafunds.com
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Resources we think you should read.
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LOMA’s Enterprise Platform: Redefining Your Everyday
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
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Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
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Local Store Marketing's Strategic Shift: From Pre-Pandemic Foundations to Current Best Practices
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.