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LOMA’s Enterprise Platform: Redefining Your Everyday
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
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Unveiling the Potential of LOMA & Force4Good for Multi-Unit Marketing
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
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How Your Grand Opening Can Shape Your Brand's Future in the Community
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
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How Transparency Can Lead to Success in Multi-Unit Brand Marketing Strategies
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
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Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
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Local Store Marketing's Strategic Shift: From Pre-Pandemic Foundations to Current Best Practices
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
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Dunn Brothers Coffee Case Study: Getting Closer to Our Communities
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
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How Schools Shape the Local Store Marketing Ecosystem
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
![Image of a small business with team members](https://cdn.sanity.io/images/twqa66o8/production/619f9a30c269f64ef921d715aa040ad10b066f30-8000x4500.png?w=960&h=540&fit=max&auto=format)
Understanding Underinvestment in Local Store Marketing
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
![Small business owners](https://cdn.sanity.io/images/twqa66o8/production/ccefea17a047297fa4da7626a36dc559339105e5-8000x4500.png?w=960&h=540&fit=max&auto=format)
How Local Store Marketing Creates a Distinctive Competitive Edge
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.