Why are brands including local marketing into their annual budget more than ever?
Why it is important to not forget to add in local marketing into your budget.
Back to school with local store marketing
In 2024, U.S. back-to-school spending is projected to reach $38.8 billion, slightly down from the previous year's record of $41.5 billion. The "Back to School" season offers a unique opportunity for local stores to connect with their communities and build strong relationships with schools.
LOMA Launches Innovative Enterprise Platform Utilizing AI to Revolutionize Local Marketing Efforts.
LOMA has launched its enterprise platform for multi-local brands to centrally plan, activate and measure their local store marketing.
LOMA’s Enterprise Platform: Redefining Your Everyday
One thing that sets apart LOMA’s Enterprise Marketing Platform is that it understands the heart of marketing.
Unveiling the Potential of LOMA & Force4Good for Multi-Unit Marketing
By leveraging data-driven insights from LOMA, you can refine your marketing strategies to more effectively draw in new customers and build a dedicated fan base.
How Your Grand Opening Can Shape Your Brand's Future in the Community
Grand openings are about creating bonds, touching hearts, and resonating in a way that only your brand can.
How Transparency Can Lead to Success in Multi-Unit Brand Marketing Strategies
The role of a marketer in a multi-unit system is multifaceted and demanding. Often serving as strategists, executors, and guardians of the brand, these professionals must navigate a complex landscape with limited tools and support.
Why Do Multi-Unit Brands Have Trouble Tracking Local Marketing Activity? Here are 4 Must-Know Solutions.
Ensuring franchisees have the autonomy to engage in effective LSM and providing a solution so they can be transparent with their activities can foster trust, efficiency, and ultimately better business decisions.
Local Store Marketing's Strategic Shift: From Pre-Pandemic Foundations to Current Best Practices
In the face of such adversity, the LSM landscape didn't just adapt; it innovated. There was a marked shift from traditional in-person engagement strategies to digitally-anchored ones.
Dunn Brothers Coffee Case Study: Getting Closer to Our Communities
This case study dives into their journey of connecting even deeper with their communities, enhancing their presence, and making every morning coffee count.
How Schools Shape the Local Store Marketing Ecosystem
Beyond sales figures and brand metrics, there's a profound synergy unfolding. When multi-unit brands support schools, they're fostering community wellness.
Understanding Underinvestment in Local Store Marketing
By prioritizing the value of LSM in driving sustainable growth and financial success, franchise businesses can empower their franchisees to allocate resources effectively.
How Local Store Marketing Creates a Distinctive Competitive Edge
LSM takes your brand from being a faceless establishment to a friendly neighbor, and that’s a bond that translates into loyalty and boosted sales.